Katie and Lindsey Struble launched Florence and Bird in 2020.
Florence and Bird was born over Saturday coffee as our conversation made its way to the totes we had by our sides, carrying everything from gym clothes and water bottles to laptops and produce.
Katie had a large, sturdy bag to fit the week’s groceries, but its design didn’t excite her. On the opposite side of the table Lindsey had a wonderfully illustrated tote, however this beauty was barely able to hold a dozen apples. We saw an opportunity to create a product that met both of our desires: to have a reusable tote that was roomy and sturdy, with beautiful designs.